I am an Assistant Professor of Marketing in CKGSB (Cheung Kong Graduate School of Business).
The use of analytics empowers people to make real-time decisions based on the latest data. My research explores the effect of sequential learning and real-time decision-making on competitive strategy and consumer behavior. I explore their implications on pricing, alliance, positioning, personalization, and privacy. A second line of research explores the effect of packaging on consumer choice. You can see my CV and Research for more details.
Email: zhaoning@ckgsb.edu.cn
The use of analytics empowers people to make real-time decisions based on the latest data. My research explores the effect of sequential learning and real-time decision-making on competitive strategy and consumer behavior. I explore their implications on pricing, alliance, positioning, personalization, and privacy. A second line of research explores the effect of packaging on consumer choice. You can see my CV and Research for more details.
Email: zhaoning@ckgsb.edu.cn