I am a Marketing Ph.D. candidate at UC Berkeley Haas School of Business.
I will be joining CKGSB in Fall 2019.
The use of analytics empowers firms to make real-time decisions based on the latest data. My research explores the effect of sequential learning and real-time decision-making on competitive strategy and consumer behavior. I study their implications on pricing mechanism, alliance, product development, personalization, and privacy. A second line of research explores the effect of packaging on consumer choice. You can see my CV and Research for more details.
Email: eddie_ning@berkeley.edu
I will be joining CKGSB in Fall 2019.
The use of analytics empowers firms to make real-time decisions based on the latest data. My research explores the effect of sequential learning and real-time decision-making on competitive strategy and consumer behavior. I study their implications on pricing mechanism, alliance, product development, personalization, and privacy. A second line of research explores the effect of packaging on consumer choice. You can see my CV and Research for more details.
Email: eddie_ning@berkeley.edu