I am an Assistant Professor of Marketing and Behavioural Science at the Sauder School of Business, University of British Columbia.
Previously, I was an Assistant Professor of Marketing at the Cheung Kong Graduate School of Business. Before obtaining PhD in Business Administration at Berkeley Haas, I worked briefly as an antitrust consulting analyst for Charles River Associates on intellectual property and consumer protection litigations involving Facebook and Intel. I also worked briefly as a policy analyst for the Federal Reserve Bank of San Francisco on cash and cryptocurrency-related policies.
I use game-theoretic and operations research models to study consumer behavior and firm strategy. My research focuses on two key areas: (1) how decision-makers should behave when they can acquire and process information continuously in real time, and (2) how marketing strategy should adapt when firms become more capable of predicting the preference of individual consumers. Both areas of research contribute to the larger question of how recent advancements in emerging technologies, such as artificial intelligence, affect firm behaviors, market competition, and consumer welfare.
My other research topics include cigarettes, product equity and inclusion, and open-access publication. Collectively, my recent and upcoming research provides implications on antitrust/competition, consumer protection, and data privacy regulations.
In my current and previous positions, I teach courses on Market Research and the business applications of AI.
I serve as an editorial board member at Marketing Science and as an associate editor at Quantitative Marketing and Economics.
You can download my CV here.
Email: [email protected]
Previously, I was an Assistant Professor of Marketing at the Cheung Kong Graduate School of Business. Before obtaining PhD in Business Administration at Berkeley Haas, I worked briefly as an antitrust consulting analyst for Charles River Associates on intellectual property and consumer protection litigations involving Facebook and Intel. I also worked briefly as a policy analyst for the Federal Reserve Bank of San Francisco on cash and cryptocurrency-related policies.
I use game-theoretic and operations research models to study consumer behavior and firm strategy. My research focuses on two key areas: (1) how decision-makers should behave when they can acquire and process information continuously in real time, and (2) how marketing strategy should adapt when firms become more capable of predicting the preference of individual consumers. Both areas of research contribute to the larger question of how recent advancements in emerging technologies, such as artificial intelligence, affect firm behaviors, market competition, and consumer welfare.
My other research topics include cigarettes, product equity and inclusion, and open-access publication. Collectively, my recent and upcoming research provides implications on antitrust/competition, consumer protection, and data privacy regulations.
In my current and previous positions, I teach courses on Market Research and the business applications of AI.
I serve as an editorial board member at Marketing Science and as an associate editor at Quantitative Marketing and Economics.
You can download my CV here.
Email: [email protected]