You can download my CV here.
I am an Assistant Professor of Marketing at the Kenan-Flagler Business School, University of North Carolina at Chapel Hill.
Associate editor, Journal of Business Research
Editorial board member, Marketing Science
Previously, I was an Assistant Professor of Marketing and Behavioral Science at the University of British Columbia and an Assistant Professor of Marketing at the Cheung Kong Graduate School of Business. Before obtaining PhD in Business Administration at Berkeley Haas, I worked briefly as an antitrust consulting analyst for Charles River Associates on intellectual property and consumer protection litigations involving Facebook and Intel. I also worked briefly as a policy analyst for the Federal Reserve Bank of San Francisco on cash and cryptocurrency-related policies.
I use game-theoretic models, simulations, and experiments to study consumer behavior and firm strategy. My research focuses on two key areas: (1) how decision-makers should behave when they can acquire and process information continuously in real time, and (2) how marketing strategy should adapt when firms become more capable of predicting the preference of individual consumers. Both areas of research contribute to the larger question of how recent advancements in emerging technologies, such as artificial intelligence, affect firm behaviors, market competition, and consumer welfare.
I also conduct studies on other research topics such as product labeling, inclusive product design, open-access publication, and AI consumer agents. Collectively, my recent and upcoming research provides implications on antitrust/competition, consumer protection, and data privacy regulations.
In my current and previous positions, I teach courses on Market Research, Marketing Analytics, and the business applications of AI. I serve as expert witness on case related to consumer protection, digitial advertising, IP infringement, and false advertising.
Email: [email protected]
I am an Assistant Professor of Marketing at the Kenan-Flagler Business School, University of North Carolina at Chapel Hill.
Associate editor, Journal of Business Research
Editorial board member, Marketing Science
Previously, I was an Assistant Professor of Marketing and Behavioral Science at the University of British Columbia and an Assistant Professor of Marketing at the Cheung Kong Graduate School of Business. Before obtaining PhD in Business Administration at Berkeley Haas, I worked briefly as an antitrust consulting analyst for Charles River Associates on intellectual property and consumer protection litigations involving Facebook and Intel. I also worked briefly as a policy analyst for the Federal Reserve Bank of San Francisco on cash and cryptocurrency-related policies.
I use game-theoretic models, simulations, and experiments to study consumer behavior and firm strategy. My research focuses on two key areas: (1) how decision-makers should behave when they can acquire and process information continuously in real time, and (2) how marketing strategy should adapt when firms become more capable of predicting the preference of individual consumers. Both areas of research contribute to the larger question of how recent advancements in emerging technologies, such as artificial intelligence, affect firm behaviors, market competition, and consumer welfare.
I also conduct studies on other research topics such as product labeling, inclusive product design, open-access publication, and AI consumer agents. Collectively, my recent and upcoming research provides implications on antitrust/competition, consumer protection, and data privacy regulations.
In my current and previous positions, I teach courses on Market Research, Marketing Analytics, and the business applications of AI. I serve as expert witness on case related to consumer protection, digitial advertising, IP infringement, and false advertising.
Email: [email protected]