Z. EDDIE NING
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Assistant Professor of Marketing and Behavioural Science at the Sauder School of Business, University of British Columbia

My research explores the effects of sequential learning, real-time decision-making, and prediction technology on competitive strategy and consumer behavior. I explore their implications on pricing, targeting, positioning, personalization, and privacy. 

You can download my CV here.

Email: eddie.ning@sauder.ubc.ca




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