I am a Marketing Ph.D. candidate at UC Berkeley Haas School of Business.
I will be joining CKGSB in Fall 2019.
The use of analytics and AI empowers firms to make real-time decisions based on the latest data. My research explores the effect of sequential learning and real-time decision-making on competitive strategy and consumer behavior. I study contexts such as sales, collaboration, new product design, CRM, and branding. A second line of research explores the effect of packaging on consumer choice. You can see my CV and Research for more details.
Email: eddie_ning@haas.berkeley.edu
I will be joining CKGSB in Fall 2019.
The use of analytics and AI empowers firms to make real-time decisions based on the latest data. My research explores the effect of sequential learning and real-time decision-making on competitive strategy and consumer behavior. I study contexts such as sales, collaboration, new product design, CRM, and branding. A second line of research explores the effect of packaging on consumer choice. You can see my CV and Research for more details.
Email: eddie_ning@haas.berkeley.edu