Assistant Professor of Marketing and Behavioural Science at the Sauder School of Business, University of British Columbia
My research explores the effects of sequential learning, real-time decision-making, and prediction technology on competitive strategy and consumer behavior. I explore their implications on pricing, targeting, positioning, personalization, and privacy.
You can download my CV here.
Email: eddie.ning@sauder.ubc.ca
My research explores the effects of sequential learning, real-time decision-making, and prediction technology on competitive strategy and consumer behavior. I explore their implications on pricing, targeting, positioning, personalization, and privacy.
You can download my CV here.
Email: eddie.ning@sauder.ubc.ca