Publications:

• List Price and Discount in A Stochastic Selling Process. Marketing Science, 2021, 40(2).​​  [Link] [Online Appendix] [Working Paper]

          (Previously titled "How to Make an Offer? A Stochastic Model of the Sales Process")

• Following the Customers: Dynamic Competitive Repositioning. (with J. Miguel Villas-Boas). Management Science, forthcoming   [Working Paper] [Online Appendix]

Working Papers:

• Bargaining between Collaborators of a Stochastic Project. Revise & resubmit, The RAND Journal of Economics   [Link] 
• Browse or Experience. (with J. Miguel Villas-Boas) ​[Link]
• How Does Competition Affect Exploration vs. Exploitation? A Tale of Two Recommendation Algorithms. (with H. Henry Cao, Liye Ma, and Baohong Sun) ​[Link]
• Label Informativeness and Price Sensitivity for Cigarettes. 

         
Work in Progress

• Targeted Advertising as an Implicit Recommendation and Personal Data Opt-Out. (with Jiwoong Shin and Jungju Yu)​
• Competitive Product Personalization. (with Jinzhao Du)