Teaching
University of British Columbia:
COMM 365 Market Research, Undergraduate
2022-Present
Undergraduate course
Marketing research serves as a central basis for marketing decision-making. This course provides students with a managerial overview of marketing research process and a good understanding and practice of the analytic techniques. You will be exposed to 1) the concept of marketing research, 2) how to conduct marketing research, 3) how to analyze data, 4) how to evaluate the results, 6) how to communicate the findings to others. The course consists of a mix of lectures, discussions of cases, lab tutorials of statistical software, real data analysis practices and a term-long research project. All class sessions will be interactive, requiring you to actively participate in class discussions.
Undergraduate course
Marketing research serves as a central basis for marketing decision-making. This course provides students with a managerial overview of marketing research process and a good understanding and practice of the analytic techniques. You will be exposed to 1) the concept of marketing research, 2) how to conduct marketing research, 3) how to analyze data, 4) how to evaluate the results, 6) how to communicate the findings to others. The course consists of a mix of lectures, discussions of cases, lab tutorials of statistical software, real data analysis practices and a term-long research project. All class sessions will be interactive, requiring you to actively participate in class discussions.
COMM 661 Analytical Methods And Models, PhD
2023-Present
Graduate course, for PhD students
Graduate course, for PhD students
Cheung Kong Graduate School of Business (CKGSB):
AI And Business Applications, MBA
2020-2022
MBA course
MBA course
AI And Big Data For Executives, Executive Education
2020-2022
Executive Education course
Executive Education course
Business Simulation (Marketing Strategy), MBA
2019, 2021
MBA course
MBA course
AI And Enterprise Transformation, EMBA
2021-2022
EMBA course
EMBA course